Halo
RISE
Halo Rise is a bedside sleep tracker and smart alarm, connected to the Halo health and wellness ecosystem. My role as GTM creative lead was to direct design & production of all net new assets needed for the device launch.
Amazon
Role
2022
Launch Video Director
Photographer
Production
World Famous
Manuela Insixiengmay
Lindsey Daniels
Associate Design Director
CONTROL
ANGLES
01/05
With elevations from the ID team, I worked with our 3D house and 3rd party suppliers to create a set of photoreal turntable assets to be used across launch surfaces.
ENVIRONMENT
RENDERINGS
02/05
Tight on budget, we relied heavily on 3D environments to create lifestyle assets for Halo Rise. Working with several 3d teams, I directed the design of our characters, environments and shotlist.
PACKAGING
03/05
Worked with designers and stakeholders to finalize design and production quality.
LAUNCH
MEDIA
04/05
Partnered with World Famous to script and board a launch video campaign. Built into the shoot the FTUE (first time user experience) video, assets for the device announcement, and a product photoshoot for PR.
WEB
05/05
The final GTM property was the product category page and detail page, which we designed and built for our on-site partners.