Halo
view
Amazon’s Halo View is a wearable fitness tracker that connects you to the Halo health and wellness ecosystem of workout content and CVML analysis. My role was to direct design & production of all net new assets needed for the device launch, as well as advertising post launch.
Amazon
Role
2022
Lifestyle Photographers
David Salafia, Shaughn & John
Associate Design Director
Food Photographer
Campaign Director
Eric Joiner
Sue Talon
CONTROL
ANGLES
01/05
Developed photoreal launch assets with ID and 3D teams including unique angles and animations, with all SKUs and 2nd party accessories.
LIBRARY
SHOOT
02/05
Directed a 5 day photo and video shoot covering multiple domains (activity, sleep, mindfulness) with photographer David Salafia and videographer Patrick Kehoe.
STUDIO
03/05
Test shoot to set photography direction for trainer and studio photography, to use for an updated UX experience. Shot by Shoughn & John.
NUTRITION
04/05
Post-launch, Halo released support for nutrition planning. I worked with the UX team to brand the experience, and directed a supporting photoshoot with Sue Talon.
MARKETING
05/05
Collaborated with the marketing team and media partners to develop campaign assets, and art directed a video campaign for the New Year.
Developed scripts with marketing CD and shot two 30s spots with director Eric Joiner.
