Portrait
Mode
Asked by the Facebook mobile advertising team to showcase the new Facebook Canvas tool. Built a product feature campaigns designed for the platform, including an influencer-based education campaign for the newly released Portrait Mode. We selected a variety of photographers for assignments using the camera, ending in an article using Canvas.
Apple
Role
2017
Agency
Lead
Elliot Coakley
Critical Mass
Designer, animator
VIDEO
01/02
Storied and animated a sizzle video for the Facebook feed ad unit, acting as an entry point for the canvas unit.
LAUNCH
02/02
Designed architecture for articles, and came up with experiments for sourced photographers. Designed a backup campaign without features, which the client went with.