PRODUCT
VIDEOS

Designed and animated content shared with PR and on social for feature and product launches.


Apple

Role

2018


Agency

Critical Mass

Designer & Animator


APPLE WATCH

01/02

Our brief was to create video ads directing traffic to Apple's native bands interactive gallery by demonstrating the customization capabilities of the watch configurator.  We worked independently on our own versions:   

Apple-Watch-ProductVideo-Frame01.jpg
Apple-Watch-ProductVideo-Frame03.jpg
Apple-Watch-ProductVideo-Frame02.jpg
Apple-Watch-ProductVideo-Frame04.jpg

MACBOOK
PRO

02/02

Partnering with the product ACD, I storied and built a quick-cut video that was released during the keynote speech on all social channels. Worked with the Keynote team to build and share assets.

Apple-MacBook-ProductVideo-Frame03
Apple-MacBook-ProductVideo-Frame01.png
Apple-MacBook-ProductVideo-Frame04
Apple-MacBook-ProductVideo-Frame01.png