Cruise was the first company to announce and reveal a purpose-built shared autonomous vehicle. I supported the launch by art directing the event and marketing properties.
Origin
launch
Cruise
Role
2020
Branding
Production
Jack Morton
Moving Brands
Design Lead
BRAND
01/04
Naming, color palette and symbol developed in partnership with Moving Brands.
02/04
PHOTO
Art directed photoshoot in parking area of the event space.
03/04
WEB
Animation assets and layout for web reveal. Teamed with marketing and engineering to build content and unique page on getcruise.com domain.
Design was recognized on siteinspire.
EVENT
04/04
Partnered with Jack Morton events team to design and produce reveal event, brand assets and media. Developed keynote presentation with the founders.
