In shifting the brand purpose from hiring top talent to becoming a consumer brand, I redesigned the company website to focus on our differentiated technology and experience. As the design team scaled to develop the user experience, I also created a design-specific microsite for values and roles.
Website
REDESIGN
Cruise
Role
2021
Photographers
Design Site Developer
Edin Halperin
Bax & Towner
3D Artist
Jennifer McKnew
Design Lead
RENDERINGS
01/04
Worked with our in-house 3D artist and modeling assets from our GM suppliers to create turntable renderings of fleet vehicles.
02/04
PHOTOGRAPHY
Shot in iconic San Francisco locations with photographer duo Bax & Towner to highlight consumer experience across rideshare and delivery.
CORPORATE WEBSITE
03/04
Designed updated website on top of a basic CMS platform that the marketing team could maintain and update. Ran narrative workshop with design and marketing to establish positioning.
DESIGNER
MICROSITE
04/04
Worked with internal developer to design and launch a design-focused microsite to share our values, team and open positions.
