Enterprise
campaign
To attract large scale suppliers to our marketplace, we launched a marketing campaign targeting key decision makers. With our agency partner, we developed the strategy, messaging and creative for the campaign.
Uber
Role
2018
Agency
Director
Photographers
Shaughn & John
Gunk
Camp + King
Creative Director
ANTHEM
01/03
Through a long and widely-cooperative process, we wrote an anthem script for the campaign. Balancing brand values, recognition and credit, this acted as our guiding principle.
When shipping is done right, it all looks so easy.
But we know there’s nothing easy about what shippers do.
One peek behind the curtain reveals the mountains they’re moving, the problems they’re solving, and the millions of other things they do to keep the world going. All behind the scenes and away from the spotlight.
At Uber Freight, our innovative tools and passionate people are helping get the job done. We’re building a better, more reliable marketplace for shippers everywhere.
To help the movers of the world keep things moving today and tomorrow”
“
GMunk
We wanted to use projections to show the duality of our protagonists work. As a leader in the projection and motion art, GMunk was an easy choice.
01
Shaughn & John
Having done amazing work on our library photography, we chose Shaughn & John for this project to shoot in tandem with the video team.
02
PHOTO
02/03
Sample of photography for display ads, web and accompanying creative.
VIDEO
03/03
Worked with editors, video colorist, sound designer, and VO artists to refine final cuts of the videos.