Powerloop
program
To reduce wait times at warehouses, Uber launched Powerloop for Freight. Leased trailers could be pre-loaded for drivers, which reduced traffic as well as time spent waiting for open docks. I supported the launch by creating their branding, marketing, and web landing page.
Uber
Role
2017
Video
Production
Photography
Jonathan Davis
PAWN Creative
Somatic.tv
Creative Director
BRAND
01/04
Logo / symbol explorations using "Uber Move". For marketing / brand, and vehicle identification.
02/04
VIDEO
Lead concept and art direction for launch video.
PHOTO
03/04
Captured stills of branded assets on-set.
04/04
APPAREL
Branded apparel for team members and early adopters of the program.